Cundiff, Edward W. and others <br/><br/>
Fundamentals of modern marketing 

 - New Delhi  Prentice Hall of India  1985 
 - 482p. 
<br/><br/><label>ISBN: </label>0-87692-416-10 
<br/><br/><label>Dewey Class. No.: </label>658.8   Cun.M5