McCarthy, E. Jerome <br/><br/>
Essentials of marketing 

 - U. S. A.  Richerd D. Irwin, Inc.  1979 
 - 494p. 
<br/><br/><label>ISBN: </label>0-256-02142-2 
<br/><br/><label>Dewey Class. No.: </label>658.8   Mcc. L9