Kotler keller and koshy jha <br/><br/>
Marketing managent 

 - New Delhi  Pearson prentice hall  2013 
 - 596,A-G9-120p. 
<br/><br/><label>ISBN: </label>978-81-317-6716-0 
<br/><br/><label>Dewey Class. No.: </label>658.Kot.Q3