Kotler, Philip & Keller, Kevin Law <br/><br/>
Marketing management 

 - India  Pearson Prentice Hall  2006 
 - 672p. 
<br/><br/><label>ISBN: </label>81-7758-690-4 
<br/><br/><label>Dewey Class. No.: </label>658.8   Kot.P6