Anderson , James C. & Narus , James A. <br/><br/>
Business Market Management 

 - Delhi  Pearson Education Inc.  2007 
 - 480p. 
<br/><br/><label>ISBN: </label>81-317-0806-3 
<br/><br/><label>Dewey Class. No.: </label>658.8   And.P7