Gupta,C.B and Nair,N.Rajan <br/><br/>
Marketing management 

 - New Delhi  Sultan Chand and sons  2008 
 - 20.17p. 
<br/><br/><label>ISBN: </label>81-8054-643-8 
<br/><br/><label>Dewey Class. No.: </label>658.8      Gup.P8