Batra, Rajeev & others <br/><br/>
Advertising Management 

 - Delhi  Pearson Prentice Hall  2005 
 - 768p. 
<br/><br/><label>ISBN: </label>81-7808-735-9 
<br/><br/><label>Dewey Class. No.: </label>651.1   Bat.P5