Kotler, Philip & Keller, Kevinlaw <br/><br/>
Marketing management 

 - New Delhi  Pearson Prentice Hall  2005 
 - 1-672p......A1-C2p.. 
<br/><br/><label>ISBN: </label>81-7808-654-9 
<br/><br/><label>Dewey Class. No.: </label>658.8   Kot.P5