Monga , G.S. & Anand , Shalini <br/><br/>
Marketing Management 

 - Delhi  Deep & Deep Publication Pvt. Ltd.  2003 
 - 605p. 
<br/><br/><label>ISBN: </label>81-7629-454-3 
<br/><br/><label>Dewey Class. No.: </label>658.8   Mon.P3