Kazmi,SHH and Batra,Satish K <br/><br/>
Advertising and sales promotion 

 - New Delhi  Excel Books  2002 
 - 1-579p. 
<br/><br/><label>ISBN: </label>81-7446-259-7 
<br/><br/><label>Dewey Class. No.: </label>659.1     Kaz.P2