Balaji, B. <br/><br/>
Service marketing and management 

 - New Delhi  S. Chand & co. ltd.  2002 
 - 474p. 
<br/><br/><label>ISBN: </label>81-219-2161-9 
<br/><br/><label>Dewey Class. No.: </label>658.8   Bal. P2