Grover, S.K. <br/><br/>
Marketing 

 - New Delhi  S. Chand and Company Ltd.  2003 
 - 1-275p. 
<br/><br/><label>ISBN: </label>81-219-2216-x 
<br/><br/><label>Dewey Class. No.: </label>658.8    Gro.P3