Luck,David J.and Rubin,Ronald S. <br/><br/>
Marketing research 

 - New Delhi  Prentice hall of India private limited  2001 
 - 682p. 
<br/><br/><label>ISBN: </label>81-203-04-84-5 
<br/><br/><label>Dewey Class. No.: </label>658.83    Luc. P1