Gupta, C. B and Nair, N. Rajan <br/><br/>
Marketing management 

 - New Delhi  Sultan Chand and sons  2001 
 - 1.1-8.66p, 
<br/><br/><label>ISBN: </label>81-7014-867-7 
<br/><br/><label>Dewey Class. No.: </label>658.8      Gup.P1