Rampal, M. K. & Gupta, S. L. Ed. <br/><br/>
Cases and simulations in marketing management 

 - New Delhi  Galgotia publishing co.  2000 
 - 388p. 
<br/><br/><label>ISBN: </label>81-85989-41-9 
<br/><br/><label>Dewey Class. No.: </label>658.8   Ram. P