Kotler, Philip & Keller, Kevinlaw <br/><br/>
Marketing management 

 - New Delhi  Prentice hall of India  2000 
 - 718 ;+180p. 
<br/><br/><label>ISBN: </label>81-203-1609-6 
<br/><br/><label>Dewey Class. No.: </label>658.8        Kot.P