Chhabra , T.N. & Grover , S.K. <br/><br/>
Marketing Management 

 - Delhi  Dhanpat Rai & Co. (P) Ltd.  2000 
 - 1.3-7.16p. ; A.1-B.2 
<br/><br/><label>ISBN: </label>81-7700-033-0 
<br/><br/><label>Dewey Class. No.: </label>658.8   Chh.P