Gupta,C.B and Nair,N.Rajan <br/><br/>
Marketing management 

 - New Delhi  Sultan Chand and sons  1997 
 - 1.1-7.10p, 
<br/><br/><label>ISBN: </label>81-7014-355-1 
<br/><br/><label>Dewey Class. No.: </label>658.8      Gup. N7